Testimonials

Chen Golan

Head of Enablement at Connecteam

We recently had the chance to host Avner for a sales training session at Connecteam. Avner conducted two sessions: one on the theory and another with practical simulations. The simulations were particularly effective, providing our team with precise and constructive feedback. Avner's preparation was impressive. He thoroughly researched our company and understood our specific challenges. He even requested examples of our sales calls, listened to them, and built simulations tailored to our needs. His presentations were visually appealing and well-structured.

James Abraham

CEO of Sandler ® Israel

Avner is a seasoned professional that knows and owns sales enablement in the true sense of the function. His vast experience and hands-on approach especially within tech is admirable. Embracing processes, understanding methodologies and delivering factional on boarding encompass his unique, logical and integrative approach.

Galit Scott (Fireman)

Sales & Business Operations, Enablement Manager

Thank you for summarizing this important topic and sharing it with us. I found your writing to be very professional and insightful, offering significant value to those in the sector. Your ability to distill complex concepts into clear and accessible information is commendable.. I recommend this book to anyone interested in the subject. It's an excellent resource that not only educates but also inspires readers to delve deeper into the topic. Your thoughtful analysis truly shines through.

Oren Azoulay

Technical Sales, Presales and Professional Services

I have known Avner for about 20 years, from our days at ECI. Everything he touches, he does with thoroughness and perfectionism. From managing the company's training system at the time to specializing in sales training with an emphasis on high-tech and startups. Sales Enablement. Highly recommended e-book!

Alex Bar-Lev

Senior Technical Program Manager (TPM) at RADWIN

I had the honor and enjoined to be a colleague of Avner Baruch in two different periods and in two companies (ECI and Radwin). Avner is a real professional with deep technical knowledge and success oriented attitude. As R&D Group manager and R&D Program manager, I’ve enjoyed cooperating with Avner in the area of development of training documentation, while Avner demonstrated high technical skills and fast learning capabilities. Many times, Avner was the connecting link between R&D and Sales/Presales departments. His knowledge of new products has been converted to training documentation for other departments making the technical information very accessible also for non technical persons. Avner’s professional capabilities together with dedication, have always provided great delivery performance.

Gilad Friedman

VP Global Channels at IONIX

Amazing effort by Avner Baruch revolutionizing the sales enablement domain!

Jenny Salem

Product Marketing at Port

I first met Avner when he joined Imperva, as sales enablement manager. Avner built from scratch an amazing sales enablement program, for both sales executives, pre-sales engineers and business partners. It went without saying that when I needed to come up with a plan to enable the sales teams, in the new company I worked for, Avner was the first person I reached out to. Avner gave me insightful advice and shared from his vast knowledge and experience. I highly recommend Avner to any organization that wishes to boost her sales results.

Adam Mittler

Sr. Director Channels & Services Enablement @ Akamai (Guardicore)

I've worked with Avner for a year, building a Training Program and Training Materials for our company. Avner showed great understanding of the needs, how to meet them (i.e. building a good program, creating great training materials) and executing on them.

Alon Galili

Head of Sales Dev at Rapyd

Avner is one of the most dedicated colleagues I’ve worked with. His extensive knowledge in the ops and enablement world is unparalleled.

Iris Harlev

Renewal Manager CALA

Holistic sales trainer, covering all the subjects that matter in a nice and understandable way. I cannot imagine my beginnings at Incapsula/IMPERVA without the knowledge Aver happily and interestingly spread and shared during the eight months I had the pleasure of calling him colleague. Avner is always available for answering doubts and solving issues, proactively organizing amusing games to update sales knowledge. He is very methodical and organized as well. I look forward to professionally meeting him again.

Rotem Hamburger

Banking and Payment Consultant

I collaborated with Avner on several projects related to building and expanding our Sales Enablement team. Avner meticulously analyzed every detail, developed effective procedures, and contributed to a well-executed business plan. If you’re seeking a consultant to support your sales team, Avner is the ideal choice

Gal Malachi

Entrepreneur

We recently met with Avner from Project Moneyball to pick his brain on the common pains and challenges that sales leaders, reps and enablers experience in today's challenging market. Avner's got a wealth of experience and knowledge that really opened our eyes. If you're an entrepreneur looking to navigate the enablement landscape with a sharper eye, I'd definitely suggest reaching out to Avner.

Eldad Postan-Koren

Co-founder and CEO at Winn.ai

Avner has been helping us develop our GTM during the very early steps, his holistic approach and broad familiarization in the areas of sales and marketing has helped us to close in on our ICP and MVP.

Eyal Tocker

VP Sales

Building a new sales org from the ground up and disrupting a red ocean of alternative solutions requires extra focus, attention to details and great talents to partner with. Back in the days of Imperva, I needed someone to step in and help me build a new onboarding program & GTM messaging from the ground up for our sellers and partners. Avner waded into the new waters of CDN & WAF fast and productively. Thanks to his contribution and unique blend of skills (Sales & Engineering), Avner bridged between Product, Marketing and Sales and ensured that Sellers with zero tech understanding would be able pitch the values of our complex layered portfolio. Altogether, Avner helped us to grow our business globally across our various sites in the US, EMEA and APAC with tailored enablement content, processes and coaching.

Gadi Goldstein

Founder and CEO, QualiFinch

As the founder of QualiFinch, my journey is enriched by meeting exceptional individuals like Avner Baruch (B.Eng'), founder of Project Moneyball. We had an engaging conversation about revolutionizing the sales world with innovative ideas. Avner's work at Project Moneyball is particularly impressive, bringing a fresh, data-driven approach to enhancing sales performance. For anyone interested in transforming their sales strategies, I highly recommend visiting Project Moneyball. Their approach to sales optimization is not only innovative but also highly effective. Engaging with thought leaders like Avner inspires us at QualiFinch to continuously innovate. We're excited to integrate these learnings to further enhance our Salesforce app and redefine sales methodologies!

David Kovarsky

Sales Enablement Manager at Connecteam

We brought Avner to conduct a series of enablement sessions, and it was incredibly beneficial. Avner’s sessions were well-structured and insightful. His ability to simplify complex concepts made the training very effective. The role play simulations were a standout feature, providing us with practical experience in handling real-life scenarios. Avner’s immediate feedback during these simulations was invaluable! Avner fostered an interactive and inclusive atmosphere, encouraging participation and open discussion. I highly recommend Avner for any organization looking to enhance their team’s skills through engaging and practical enablement sessions.

Meidan Borochov

Sales Account Manager at Siemens EDA

I’ve worked alongside Avner for more than five years. He has been a key player on our team and also become a personal friend. Avner’s skills and leadership qualities made him an excellent addition to our technology training development team. Avner is a team player ,customer oriented and easy to work with.

Shira Lang

Enterprise Customer Success Manager

During the time we worked together in Incapsula, Avner not only designed new training programs that better the new employee onboarding, he constantly made sure to keep all sales employees up to date with professional knowledge. His training sessions were always creative and thorough. When approaching Avner with a query, you are never left unanswered.

Noam Bar-On

Business Partners Manager - RedHat @ Matrix

A brilliant work done by Avner Baruch !! Just got his digital book for Sales enablement, including valuable tips and recommendations, with C-Level Executives insights, Intelligent mind-set and methodologies which are perfect GAME CHANGERS! Warmly recommended for anyone involved in the Sales process, who is passionate to make a dramatic ramp up! Avner, Well done!

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