who we are
Project Moneyball, led by Avner Baruch, is a go-to-market (GTM) consulting firm dedicated to assisting early-stage startups and scaling businesses to reinforce their GTM methodologies with online courses, deep dive gap analysis and sales training.
Unique Insights and Business Analysis
Project Moneyball excels at uncovering unique insights that go beyond traditional CRM reports. We employ a holistic Business Analysis (X-Ray) to identify inefficiencies stemming from soft skills, poorly engaged technologies, inefficient sales motions, and the implementation of your sales methodology.
Comprehensive Customer Lifecycle Perspective
We support your entire customer lifecycle, from Lead Generation and Sales Pipeline management to Customer Success and beyond. Avner Baruch, leveraging a Moneyball approach and methodologies refined over 15 years, has built and scaled GTM, Sales Enablement, and RevOps functions from the ground up for leading SaaS companies such as Imperva-Incapsula, Tufin, Sisense, WalkMe, Transmit Security, Rapyd, and other notable startups.
Our Mission
Project Moneyball aims to help early-stage startups and scaling businesses sell faster, better, and more effectively by developing scalable and repeatable sales systems. By applying Project Moneyball methodologies, Sales Leaders, GTM, and Enablement professionals can drive strategy adoption, uncover performance issues in buyer-seller engagements, and close the loop with proactive sales training and tailored KPIs to measure GTM adoption.
