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WHAT IS PROJECT MONEYBALL?
Project Moneyball is a bold rethink of how go-to-market teams operate, scale, and win. Born from 15+ years in the field and inspired by the data-driven principles of Moneyball, this methodology reverse-engineers revenue success from real customer outcomes - not wishful forecasts or outdated best practices. It’s part framework, part operating system, designed to turn sales, marketing, and customer success into one high-functioning revenue engine.
PIONEERING REV INTEL SINCE 2017
WHAT CAN YOU EXPECT?
Expect your silos to break. Your blind spots to get exposed. Your playbooks to get rewritten. Project Moneyball doesn’t just advise - it audits, challenges, and reinforces your GTM motion from the trenches up. Whether you're building your first enablement program, struggling with rep inconsistency, or scaling inefficiently, you'll get practical tools, interactive diagnostics, and field-tested strategies to drive performance, retention, and predictable growth.
REPLICATE SUCCESS. FASTER. BETTER. MORE EFFECTIVELY.
WHY PROJECT MONEYBALL?
Because most other consulting firms sell theory. We offer practical outcome. Project Moneyball isn’t another sales methodology in a shiny wrapper. It’s a multidisciplinary, real-world framework engineered by someone who’s built sales ops, enablement, and GTM functions from scratch. No fluff. No silver bullets. Just sharp analysis, radical clarity, and operational discipline - customized to your reality, not someone else's playbook.
IT'S GOES BEYOND THE TRADITIONAL SALES BOUNDARIES.
INNOVATING REV INTELLIGENCE

SINCE 2017
HANDS-ON PRACTICAL CONSULTING

END-TO-START HOLISTIC APPROACH
RECOMMENDED BY INDUSTRY LEADERS





"Avner, your work continues to challenge conventional thinking and push the boundaries of what’s possible in the world of sales enablement and revenue operations."
- James Abraham CEO of Sandler ® Israel
"Avner has a way of distilling complex GTM strategies into actionable insights...
The Multiplier" is a must-read."
- Eldad Postan-Koren CEO of WINN.AI
"Sales Enablement can be game changing or fluff. Very few get it. Avner Baruch is one of the ones who do. Highly recommend reading what he has to say."
- Gal Aga CEO of Aligned
"I highly recommend Avner's book, The Multiplier.
It’s packed with actionable strategies and fresh perspectives that can truly elevate your approach."
- Or Biderman CEO of Novacy (Acquired by Lusha)
"Your work is exemplary"
- Marcus Cauchi, Head
Coach Principled Selling® with The Ally Method ™
