I am a GTM & Sales Enablement leader pioneering Revenue Intelligence with over 15 years of experience. I have built and led Sales Enablement and Sales Operations functions from the ground up for leading SaaS startups such as Rapyd, WalkMe, Imperva, Sisense, Tufin and others. As the founder and CEO of Project Moneyball - a GTM consulting firm, online academy, and book series, I am passionate about redefining sales Enablement to meet the specific demands of early stages startups and scaling businesses. To me, it's not just about equipping teams with the right tools but instilling the right mindset, the “WHY.” I go beyond teaching salespeople how to sell; I teach them how to listen, adapt, and work effectively and efficiently in a complex digital work environment. I take a straightforward, no-nonsense approach, focusing on understanding, adapting, performing and reinforcing. Throughout my career, I have led Sales Enablement and Revenue Intelligence functions for various SaaS companies. I began my professional journey in 1996 as an electrical engineer majoring in physics, eventually moving into operational and training roles to empower customers, partners, sales, and customer success teams. Since 2017, I have been developing “Project Moneyball,” a new approach to Sales Enablement aimed at transforming the traditional reactive model into a proactive and predictive one. My mission is to empower Sales Enablement practitioners to act as a GTM Multiplier, helping C-Level executives, Sales and GTM leaders make better strategic decisions based on my unique methodologies that impact the entire lifecycle, from lead generation to closed-won deals and retention.